🌟 House of Victory student-athletes partnered with Fulfillment Fund to help support first-gen and low-income students in Los Angeles in completing financial aid applications. The organization empowers these students to access, pay for, and graduate from college, and pursue careers that lead to greater economic mobility.

🔥 House of Victory’s Juju Watkins has set a new USC Women’s Basketball program record for points in a game scoring 51 points while helping the Trojans upset the No. 4 nationally-ranked Stanford Cardinals. Did we mention she’s just a freshman…

🗣️ The Trojans have snapped a 28-year losing streak against the Stanford Cardinal as No. 7 USC Women’s Swimming and Diving topped No. 4 Stanford to remain undefeated in their final home meet of the year. Congratulations to the Women of Troy!

DRIVING HOUSE OF VICTORY FORWARD

Inside NIL with Athletic Director Jennifer Cohen

Dear Fans,

In the ever-evolving landscape of collegiate sports, our fans play a pivotal role in transforming our program now more than ever. USC Athletic Director Jennifer Cohen recently visited the Peristyle Podcast to urge passionate supporters to seize the opportunity to contribute directly to our donor collective.

Whether you're driven by passion or concerns, taking action is easy – simply go online, choose your favorite sport, and make a direct gift. Your support significantly contributes to our competitiveness.

This past week Jen expressed her strong belief in how NIL (Name, Image, and Likeness) is benefitting our student-athletes and programs, especially in football saying, “USC stands among the best in NIL programs, ensuring our athletes have the tools they need for success. We're also thrilled about our partnership with the donor collective, House of Victory, where generous support is pouring in to benefit all 23 of our programs and the 600 student athletes we proudly represent.”

Wearing her House of Victory shirt with pride, Jen went on to emphasize, “the holistic impact of NIL on our student athletes.”

Adding, “Beyond the field, they are individuals with unique brands, compelling stories, and diverse interest. NIL provides them with the opportunity to develop themselves holistically, gain business savvy experience, and showcase their identity as whole individuals.”

Join us in celebrating the exciting strides being made at USC. Your support directly contributes to the growth and success of our incredible student athletes. Together, we're shaping a future where talent, passion, and individuality shine.

A very special thank you to USC Athletics and Jen for her unyielding support and encouragement.

You can watch the entire interview with her here. Fast forward to (5:30) for the NIL breakdown.

SETTING THE FOUNDATION

Reform On The Horizon

In the evolving landscape of NCAA and NIL matters, leaders from over two dozen NIL collectives, including House of Victory, gathered for a summit in Orlando, organized by The Collective Association. The recent NCAA investigations and penalties have stirred mixed reactions within the NIL community, with some seeing it as the NCAA "grasping at straws." Amidst legal battles, the Tennessee case's outcome could shape the future of NCAA governance over NIL, prompting discussions on collective voices in policy creation.

Here’s a breakdown of everything we learned from the first-ever summit this past week:

🔍 NCAA's Ongoing Enforcement

• The NCAA is continuing to investigate Tennessee-affiliated Spyre Sports Group for NIL-related violations. Text message and email screenshots are now being presented in the case to identify if any staff members were involved in unlawful tampering.

⚖️ Lawsuit Against NCAA

• Both Tennessee and Virginia attorney generals are seeking a restraining order against NCAA's NIL policy which could result in a true unregulated, competitive market within college sports.

🏛️ Importance of Tennessee Case

• The lawsuit results could set a precedent for the NCAA's governance over NIL matters. Specifically, it could help lawmakers decide on whether the NCAA has control or not.

🚀 Encouragement for NIL Collectives

• Despite challenges, The Collective Association's summit signifies a positive step, calling for collaboration and a forward-looking approach in the evolving NIL landscape.

FUELING THE TROJANS FORWARD